Website Redesign Cost UK: What to Expect in 2025

Redesigning your website is a significant investment. Here's what you can expect to pay and what factors affect the cost. Typical Redesign Costs Basic refresh: £1,500-3,000, Complete redesign: £3,000-8,000, Major overhaul with new features: £8,000-20,000+, Enterprise redesign: £20,000-100,000+. Factors Affecting Cost Size of your existing site (number of pages), complexity of design changes, new functionality required, content migration needs, SEO preservation work, integrations with third-party systems, and mobile optimization requirements. What's Usually Included New visual design and branding, improved user experience, mobile responsiveness, updated content management system, SEO optimization, performance improvements, and basic training. Additional Costs to Consider New photography: £500-2,000, professional copywriting: £500-3,000, custom illustrations: £300-1,500, advanced features: £1,000-5,000 each, and ongoing maintenance post-launch. DIY vs Professional Redesign DIY platforms (Wix, Squarespace): £200-500 but limited capabilities. Professional redesign: £3,000-15,000 but better results and ROI. Timeline Expectations Small site refresh: 4-6 weeks, medium redesign: 8-12 weeks, large complex redesign: 12-20 weeks. Rush jobs typically cost 25-50% more. When to Redesign Your site is over 3-5 years old, doesn't work well on mobile, loads slowly, doesn't convert visitors, looks outdated compared to competitors, or is difficult to update. Partial vs Full Redesign Partial redesign: £1,500-5,000, updates key pages and elements. Full redesign: £3,000-20,000+, rebuilds entire site from scratch. Saving Money on Redesign Keep existing structure if it works, prepare content before starting, use existing photos where possible, prioritize essential features first, and avoid scope creep. ROI Expectations A good redesign should increase conversions by 30-100%, improve search rankings, reduce bounce rates by 20-40%, and pay for itself within 6-12 months. Choosing Your Redesign Partner Review their portfolio of redesigns, ask about their process, understand what's included in the price, clarify timeline expectations, and ensure clear communication throughout. Planning Your Redesign Define clear goals, audit your current site, research competitors, prepare your content, and budget for ongoing optimization after launch. A website redesign is an investment in your business growth. Plan carefully and choose quality over cheap options for the best results.